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The course deals with retailing from a strategic and marketing point of view and will highlight the store as a ' product'. In this course, you learned how retailers analyzed their external environments to plan, organize, direct, lead, and control their organizational strategy. It is safe to pre- dict that interest in them will increase greatly in the next decade. Retail marketing mix includes assortment, private labels, price and acquisition finance, customer service, communication, store environment, store location, customer loyalty policy.

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